Front Burner Marketing is a marketing agency based in the Cleveland, Ohio area, catering to the marketing needs of mid-sized businesses who have little to no marketing support personnel on staff, or are looking for a subject-matter expert to implement something new. We provide marketing services to any organization that needs to have high visibility with their target audience, both online and off. As with any Marketing Department, it’s our job to be knowledgeable and be ready to execute using all of the tools available to modern marketers today.
We specialize in Inbound Marketing, including content creation for blog posts, whitepapers, infographics, videos, and other assets that will attract prospects to you and the valuable information you have to offer. Marketing Automation helps us get the word out with email marketing and lead nurturing, so we can turn them into customers. In particular, we are a HubSpot Certified Partner Agency, managing the HubSpot Marketing Automation application for many of our clients, including strategy, persona development, blogging, email marketing, landing page creation, keyword optimization, and reporting.
We also specialize in Web Design, Website Audits, SEO (Search Engine Optimization), Hyper-Local Marketing, Social Media Marketing, Pay per Click Marketing, Online Reputation Management, Graphic Design, and Branded Promotional Items. If you need it, we have the resources to make it happen.
We understand how much your business means to you, and consider ourselves to be part of your team working hard to make your business successful. Have a question? You’ll hear back from us, with a thorough answer. Need something done quickly? We’ll do our best to gather our resources to get it done for you as expediently as possible. On a tight budget? We treat your money as we do our own, finding resources that present the best value and meet your goals.
We function as an outsourced Marketing Department – it’s like paying for a fractional share of a highly educated, experienced, and dedicated Marketing Team – paying just for what you need, with no need to hire full time personnel on staff. We work to get to know you, your organization, and your customers. We then work with you to create a marketing strategy you’ll feel great about putting into action in the marketplace. Once we have a solid marketing plan in place, we handle the marketing implementation for you, just like your internal Marketing Department would do.
We use the following methodology in everything we do:
Whether the project is a year-long SEO effort, or a quick image banner for your website, we take into consideration the market you need to reach. We want all our efforts to benefit your brand and your business, so that’s why we always start by assessing exactly what you need and what results you expect to get from it. We do this via in-depth consultation and research.
We then plan and propose the best solution to your online marketing challenges. With your approval, we launch the plan and monitor its progress. We tweak it according to the results and repeat the process.
Our Dashboard System
Unlike freelancers and other marketing agencies, we provide our clients access to progress reports for many of our digital projects. We use a reporting dashboard where you can find all the data about your campaign, ensuring everything is in place and that all goals are accomplished on time.
Every one of our experienced professionals has a degree in their field, and has actually worked in responsible marketing roles on the client side. We didn’t just decide to hang up a marketing sign outside our door one day. We know what it’s like to have responsibility for revenue growth, deadlines to meet, personnel and agencies to manage, and more work to do than humanly possible between meetings. Our marketing company is founded on being an invaluable assistance to you in terms of getting things done. Here are a few of our key players:
Janalee Silvey, Managing Director
Armed with a BS degree from Miami University with majors in Finance and Business Economics and years of experience in corporate America, Jan completed her MBA with a Marketing Concentration from Case Western Reserve’s Weatherhead School of Management as first in her class, winning the Dean’s Award for Academic Achievement.
She quickly obtained respect as a top-notch professional marketer with companies including Rubbermaid, Bath and Body Works, and Nestle, applying her skills in Management level roles responsible for guiding research, product development, product launch, sales support, and marketing communication strategy for some of the most recognizable brands in America and abroad.
Always wanting to build a business of her own, Jan started Front Burner Marketing, LLC as a means to use her skill set to help businesses of all sizes generate leads and increase their revenue by taking advantage of an appropriate blend of traditional marketing strategies and proven cutting edge trends.
She is selective about the organization’s client base, ensuring that an atmosphere of mutual respect, commitment, hard work, frequent and pleasant communication, and – importantly – humor, remains the reason we all love to go to work in the morning!
Mary K. Donnelly, Sr. Account Manager
With a background in IT Product Marketing & Enterprise Sales, Mary K. brings both experience and expertise as a Front Burner marketing consultant and Senior Account Manager. She graduated with her BSBA from The Ohio State University with a dual major in Marketing and International Business, and supported marketing and sales efforts to Fortune 500 companies for the world’s largest telecom provider out of the Washington DC area, before moving back to Ohio to start a family.
Mary K. has breathed new life into client’s existing strategies, including their blogs, social media, web presence, SEO, newsletters, and working with companies to improve their sales efforts. She’s an intelligent dynamo of action and one of the most fun-loving people you’d ever want to meet.
MK lives with her husband and 2 children in Sagamore Hills, Ohio, where she is on the volunteer boards of her local YMCA and her children’s school PTA.