Every small and medium enterprise (SME) needs to expand its customer base to keep the revenue flowing and the business alive. For most smaller SMEs, the Northeast Ohio area, however, has an abundance of tough competitors. Still, this shouldn’t hinder you from landing new customers, retaining your loyal ones, or even attracting patrons from the competition.
In recent years, the Internet has become a means to accomplish this. An article in Business 2 Community points to three simple and cost-effective strategies SMEs can use to generate more leads through content marketing.
As an SME, the size of your marketing budget (or the lack of it) may often be a hurdle in generating tangible results from your lead generation activities. The bright side of it is you have an opportunity to make more personal connections with your customers, something that you can use to generate leads. Bigger businesses, in contrast, may be handicapped in keeping track of every last customer.
One way you could be up close and personal with your customers is through blogging. You may upload materials or post content related to your products or services in your business’ official blog site. Take the time to post a few articles every week, and make sure they are clean and accurate, with the proper keywords and links.
If you’re in a situation where every last marketing dollar you have must count toward scoring new leads, be sure you include researching the right keywords for your content. Marketing agencies near Cleveland, such as Front Burner Marketing, LLC, can help with keyword research tools. The objective is to look up keywords that are highly related and specific to your products or services, even though they turn up fewer search engine results. An example would be, “IRS Tax Fraud Attorneys.” Don’t attempt to utilize very general keywords, such as just “attorneys” in this example, since they’re highly competitive and less targeted, meaning they’ll be harder to rank for and the traffic you get won’t be as qualified.
Some SMEs may prefer concentrating on their community instead of taking on a larger area from the get go. After all, you probably want to “own your own back yard,” where people are most likely to have heard about your business. You can use the smaller coverage area to personally promote your business and interact with potential customers. The key is to generate substantial awareness of the business through referrals. Your operations should also be prepared to act on indications of increased customer traffic.
When your business needs to grow its clientele but your budget allocation isn’t big enough to launch full-blown marketing campaigns, you can start with three hassle-free techniques to generate leads. Reputable marketing companies around Cleveland like Front Burner Marketing, LLC can help you with this.
(Source: Lead Generation Tips For Your Small Business, Business 2 Community)