We talk all the time about content marketing, also known as inbound. Its central thesis is to create content that people will want and spread that content as far as thee eye can see. While some (cheaters) just whip up skeletal posts filled with keywords to rank for search, you need to be better than that! The key to this strategy is that you have to write content people actually want to read. You need to ENGAGE your readers. Need some insight on how to do just that? Read on.
Our partners at Hubspot just published a blog outlining six best-in-class copywriting characteristics. Here’s the first:
1) It tilts your perspective.
Sometimes, all a message needs to break through is a slight shift in angle. We’ve grown so accustomed to blocking out marketing messages, we don’t even see them anymore. One of the most powerful things a copywriter can do is break down a reader’s guard with an unexpected approach. Every story has a myriad of angles — your job as a copywriter is to find the one that resonates.
Click over to the article to read the other five.
If you want to use inbound techniques, but writing isn’t your strong suit, contact us. We can help you create engaging content on any topic, even ones you think can’t possibly made exciting! It’s our passion.