What is a Blog?
Blogs are short articles written for an informational purpose, often focused on a single topic or keyword. Each blog post creates a unique web page. Blogs are listed on a central page, in chronological order. Each post provides readers with a bit of information on a specialty topic. A collection of blog posts provides readers a wealth of knowledge on the specific topic.
Why Should I Blog?
Blogging helps drive traffic to your site. Every blog post you write creates an indexed page on your website, which creates one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogs also create a piece of marketing that can be shared via social media, which is like free advertising! Who doesn’t love free?
Blogging gives you the opportunity to convert this visitor traffic into leads, by including a downloadable resource that the reader can receive and gating that resource with a form to gather some information from the visitor.
Finally, blogs help establish you as an authority in your field. You are so confident your service or product is the best, you are willing to share your valuable knowledge with your visitors. Blogs establish a trust between you and the visitor.
At Front Burner Marketing, we can set you on a course to run your own blog or we can blog on your behalf. Either way, you’ll soon see the benefits of blogging in the increased traffic to your site.
What is Marketing Automation?
Marketing Automation is a software tool that does just what it sounds. It creates a process of setting up marketing materials to be automatically sent to customers when they trigger a certain event. If a customer visits a page on your site three times, a trigger is pulled and they are sent an email that tells them more about the content on that page.
For Inbound Marketing Automation, you must consider the changing needs of your leads. You should consider if they are just liking your Facebook posts vs. reviewing your pricing information. These two actions will result in very different automated steps. Either way, the goal is to move your customers further down the sales funnel with each step, not necessarily always going right for the sale.
Why do I need Marketing Automation?
It’s like a nurture auto-pilot. You create a series of cues, the software sees them, and releases the next stage of information. If it’s done well, Marketing Automation can make your life so much easier. It knows where your customer is focusing, and delivers them the information they need to move to the next stage of their buyer’s journey, exactly when they need that information, and in the place they’re looking for it.