SEO, or Search Engine Optimization, is a term thrown around quite frequently in business. In marketing circles, it feels like it may be mentioned at least once every few minutes. It’s all about the mighty SEO if you’re going to win the internet, right? As a business owner, before you start dropping cash on your SEO, consider these important points that marketers wish their clients knew at the start.
SEO Takes Time
This is probably the most important thing to know before using SEO practices to create a robust online presence. Any form of marketing, whether digital or traditional, takes a decent amount of time before you start to see results. You wouldn’t buy a spot on a billboard and expect every person who drives by it to immediately become a customer, would you? The same principle applies for getting traffic to your website.
SEO Requires Maintenance
Search engine optimization is an ongoing process that requires consistent maintenance. It is important to dedicate some time out of your schedule to maintain your online presence through customer reviews, social media and content. If you fall behind, it is possible for incorrect information to spread or new reviews to surface without your knowledge.
SEO is Not for Everyone
It is highly recommended that you conduct a business analysis on what type of marketing works best for your specific type of business, so you can better understand where your money should be spent. Do you value leads? Are you B2B focused? Is word-of-mouth more effective for new customers? While online marketing is effective, it is not the best solution for all companies.
Read 5 more points on the Manta blog.
The marketing team at Front Burner can help you decide whether your business would benefit from an SEO approach or if your marketing dollars are best spent elsewhere. Contact us today to learn more.