I love SWAG (Stuff We All Get). When I go to an event, I love goodie bags to take home just like kids at a birthday party. If I use a new company for a service and they give me a cup with their name on it, I feel good feelings towards that company. My “love” can’t be bought, but my “like” can. I’m not alone either. You may think, “I’m a small business, how can I afford to offer give aways?” My question to you is, can you afford not to? Here are a few ways promotional products can benefit SMBs.
- Increased brand recognition.
A goal for businesses, big and small, is often brand recognition. How can you make your brand not only stand out from the competition, but also remain in the minds of customers, both current and potential? One way is to get creative with your marketing. Promotional products are a simple tool that can help increase brand awareness for your small business; by customizing an item that a customer can use in his or her everyday life with your logo, for instance, you’re able to keep your small business top of mind.
- Mass outreach at a low cost.
With a tight budget, it can be difficult to choose exactly what marketing items make the most sense for your small business, and what items will give you the most “bang for your buck.” With a small price tag but large, lasting impact, promotional products are a great value for your investment. Keep this in mind: A simple giveaway is a great way to increase customer loyalty. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks!
- Alternative business card.
While business cards will always be an incredibly valuable business staple, promotional products are a fun, creative way to showcase your contact information. Instead of just leaving a potential customer with your business card, for example, consider leaving behind your business card AND another tangible, branded product. If you own a computer company, and just fixed someone’s machine, pass out your business card and a USB drive!
There are more reasons in this article here.
Having a positive brand image goes a long way to help make up for hiccups in service. It also keeps your name in buyer’s minds whether they realize it or not. You don’t have to give out just pens anymore. There are thousands of great, innovative products that can be customized with your message. If you want to give SWAG a chance, call us at the Front Burner Marketing agency. We can help you find just the right promo item to help potential customers keep your name in mind.
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