Some people are data people – you know who you are. You love it when extensive research can be rolled into a single nugget of useful knowledge. Short, sweet and gives us a starting point to a new direction or idea. Marketers are definitely data people. Those little bits of intel can launch a new content campaign strategy we hadn’t tried yet. Here are some solid gold nuggets you can be inspired by, from content experts we trust:
- Social referrals lead to the shortest engagement time of all sources, 57 seconds.Clicks are still the universal barometer of publishing success, but that doesn’t mean they’re always good. Clicks can be bought on social networks for cheap these days. And if someone spends less than a minute reading your article before bouncing, how much is that click actually worth? *Contently.com
- 71% of consumers who receive a quick response from a brand on social media are likely to recommend that brand to others.If you’re a brand, it’s easy to post on Facebook and create a story on Snapchat. But it requires a bit more effort to get consumers to trust you. Social media isn’t just a one-way street for pushing your content in front of consumers. If people seek out brands with a question or problem, they want prompt replies. And the companies that do this well will seem like more than just faceless corporations—they’ll become valuable resources. *Contently.com
- 200 million people now use ad blockers.Paid advertisements were all the rage in online marketing. Today, however, consumers are increasingly savvy about opting out of the advertising they would rather not see. While it is great news for consumers, it’s terrible news for marketers who rely heavily on paid advertisements to spread their brand’s message. Luckily, there’s a way to continue marketing efforts without being blocked by the people you’re trying to reach. The secret is content. In addition to being impervious to ad-blocking software, good content is something consumers want to interact with, which makes it more effective and welcome on a foundational level. *Contentmarketinginstitute.com
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. *Hubspot.com
If you think Content Marketing is a direction you need to try to grow your business, contact the Content Experts at Front Burner Marketing right now. Seriously, NOW! We can’t wait to get started.
If you want to learn more about Content Marketing before you dive in, download this useful [eBook] A Step-by-Step Guide to Inbound Marketing.