What Is a Blog?

Blogs are short articles written for an informational purpose, often focused on a single topic or keyword. Each blog post creates a unique web page. Blogs are listed on a central page, in chronological order. Each post provides readers with a bit of information on a specialty topic. A collection of blog posts provides readers a wealth of knowledge on the specific topic.

Why Should I Blog?

Blogging helps drive traffic to your site. Every blog post you write creates an indexed page on your website, which creates one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Blogs also create a piece of marketing that can be shared via social media, which is like free advertising! Who doesn’t love free?

Blogging gives you the opportunity to convert this visitor traffic into leads, by including a downloadable resource that the reader can receive and gating that resource with a form to gather some information from the visitor.

Finally, blogs help establish you as an authority in your field. You are so confident your service or product is the best, you are willing to share your valuable knowledge with your visitors. Blogs establish a trust between you and the visitor.

At Front Burner Marketing, we can set you on a course to run your own blog or we can blog on your behalf. Either way, you’ll soon see the benefits of blogging in the increased traffic to your site.

Learn More About Blogging and Marketing Automation

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