---
title: "Free ebook: The Complete Guide to Sales Prospecting"
description: Prospecting doesn't have to be a pain. Get our free ebook to enjoy better prospecting and better results today.
image: https://www.frontburnermarketing.com/hubfs/the-complete-guide-to-sales-prospecting-featured.jpeg
---

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# The Complete Guide to Sales Prospecting

Prospecting doesn't have to be a pain — and it doesn't have to be annoying for your prospects. Get our free ebook to enjoy better prospecting and better results.

![sending e-mails from computer](https://www.frontburnermarketing.com/hs-fs/hubfs/sending%20e-mails%20from%20computer.jpg?width=300&name=sending%20e-mails%20from%20computer.jpg "sending e-mails from computer")

## Key Takeaway #1

64% of companies using inbound and responsible outbound sales techniques reach their quotas, compared to 49% of companies who only use outbound sales.

![business](https://www.frontburnermarketing.com/hs-fs/hubfs/business.jpg?width=300&name=business.jpg "business")

## Key Takeaway #2

We’re seeing a shift from the either/or methodology of prospecting. You no longer have to choose between inbound or outbound prospecting. Smart companies use both.

![bigstock-Fist-Bump-Colleagues-Collabora-138988097-300x224](https://www.frontburnermarketing.com/hs-fs/hubfs/Imported_Blog_Media/bigstock-Fist-Bump-Colleagues-Collabora-138988097-300x224.jpg?width=300&name=bigstock-Fist-Bump-Colleagues-Collabora-138988097-300x224.jpg "bigstock-Fist-Bump-Colleagues-Collabora-138988097-300x224")

## Key Takeaway #3

Prospecting doesn’t have to be painful for you or annoying for your prospects. Adopt a few of these strategies and enjoy better prospecting and better results.

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## TABLE OF CONTENTS

Contents Overview………………………………..3 Quick Refresher……………….............………...4   
Step 1: Research……………..............………….9   
Step 2: Prioritize…………………….............….13   
Step 3: Prep the Outreach….......…………14   
Step 4: The First Touch………........………..15   
Step 5: Iterate…………………..............……….19   
Sales Tools……….……………..............………..20 Conclusion……………..............………………...23

 When you have great sales, everybody gets along, life is good, everybody’s a visionary. When sales sucks, everything sucks.

Guy Kawasaki

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