The Complete Guide to Sales Prospecting

Prospecting doesn't have to be a pain — and it doesn't have to be annoying for your prospects. Get our free ebook to enjoy better prospecting and better results.

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Key Takeaway #1

64% of companies using inbound and responsible outbound sales techniques reach their quotas, compared to 49% of companies who only use outbound sales.

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Key Takeaway #2

We’re seeing a shift from the either/or methodology of prospecting. You no longer have to choose between inbound or outbound prospecting. Smart companies use both.

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Key Takeaway #3

Prospecting doesn’t have to be painful for you or annoying for your prospects. Adopt a few of these strategies and enjoy better prospecting and better results.

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TABLE OF CONTENTS

Contents Overview………………………………..3 Quick Refresher……………….............………...4
Step 1: Research……………..............………….9
Step 2: Prioritize…………………….............….13
Step 3: Prep the Outreach….......…………14
Step 4: The First Touch………........………..15
Step 5: Iterate…………………..............……….19
Sales Tools……….……………..............………..20 Conclusion……………..............………………...23

When you have great sales, everybody gets along, life is good, everybody’s a visionary. When sales sucks, everything sucks.
Guy Kawasaki