Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you hard. This scenario happens in real life, and in most cases, hapless business owners are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, including its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Backlinks Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive Target Keyword Analysis, and much more!
We recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customize your SEO campaign.
Why Do You Need a Website Audit Report?
Your website is the core of your online marketing strategy. SEO, PPC, social media optimization — all these direct traffic back to your site. A faulty website can flush all your efforts down the drain. An audit followed by an appropriate action, on the other hand, prevents that from happening. An audit is needed to find faults in your site so they can be corrected.
An audit is also the first step in recovering from Google updates. With the search engine rolling out between 500 and 600 algorithm changes every year, it’s crucial to get a “checkup” for your website annually.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.
How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? By adhering to the Google algorithm and its updates.
There have been 10 major algorithm updates since 2011. The latest two are the Google Medic Update in August of 2018 which addressed SEO and page load times, and the Google BERT Natural Language Processing Update in October of 2019. This update was to better understand the natural language patterns people use when searching. Understanding and working through all the details involved in these updates may seem repetitive and a lot of work, but it's important. Adjusting your site based on their recommendations will help you filter out low-quality content that is cluttering search queries and improve your search rankings and the quality of leads you receive overall.
Stay ahead of the game and have us run an audit report on your website to ensure it's performing optimally to help the right people find what you have to offer!
Learn More About Website Audit
Click here for more info about Front Burner Marketing's services.