CONSIDERING A CAREER IN DIGITAL MARKETING?
Info | Job Outlook | Salary | Certification Opportunities
According to HubSpot, a career in digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketers may be tasked with things like...
Developing digital marketing strategies
Creating content for sites and social media
Managing & analyzing campaigns
To some of the top industry players, the following trends are expected to play key parts in digital marketing roles this year and beyond.
Automated and personalized email marketing
Google Ads smart bidding
Social media stories
Digital marketing is an evolving industry filled with constant change.
Digital marketers are needed.
The COVID-19 pandemic has resulted in consumer behavior changes, which means the state of marketing in 2021 looks quite different. According to MarketingWeek, brands around the world have responded by shifting focus and spending more on digital channels, which has impacted the number of digital marketing openings that need to be filled.
The Global Digital Marketing Spending Market is expected to grow by $128.83 billion between 2021-2025.
LinkedIn ranks digital marketing as one of the most in-demand careers in 2021.
The U.S. Bureau of Labor Statistics states: Employment in the digital marketing industry is expected to grow 10% by 2030.
The world is becoming more and more digital-centric. In the last year, the world gained 93 million more mobile phone users and digital marketing budgets increased by an average of 13%. Now, more than ever, skilled digital marketers are needed.
A career in digital marketing pays.
Average salaries according to Glassdoor.com.
Earn certifications and build skills to excel!
Start, or advance your career, in digital marketing. We partnered with the American Marketing Association and Digital Marketing Institute to help professionals earn the following certifications through our Marketing Training Room online platform:
Professional Certified Marketer by the American Marketing Association
Certified Digital Marketing Pro by Digital Marketing Institute
Tuition is $1,975 or free* after Ohio TechCred reimbursement. Apply now for the Digital Marketing Pro course!
You can get certified in digital marketing for FREE* in your free time with Ohio TechCred's reimbursement program—find out how!
*Front Burner Marketing is available to help course participants throughout the reimbursement process. However, all reimbursements are coordinated through Ohio’s TechCred Program and are not guaranteed. Front Burner Marketing is not responsible or liable in any manner if a course participant is not reimbursed.