Digital Marketing Pro Certification Course

Power up your career with the top industry-recognized certifications!

Front Burner Marketing partnered with the American Marketing Association and Digital Marketing Institute to help you power up your career.

Whether you're a beginner, business owner or marketing professional looking to grow your skills, this online digital marketing course is for you!

In this self-paced, online, 30-hour course, you'll learn everything you need to become an expert digital marketer. From developing PPC campaigns, understanding analytics and ROI, to social media and content marketing... you'll gain all the skills you need to compete in the digital marketing space.

Plus, if you're an employee in the state of Ohio, your course tuition could be fully reimbursed through a state grant. (Up to a $1,375 savings!)

Gain the skills you need to compete in an ever-changing digital world.

Upon completion of the Digital Marketing Pro course, you will earn two certifications

Certified Digital Marketing Professional by Digital Marketing Institute
Professional Certified Marketer by the American Marketing Association

With more than 25,000 certified professionals, DMI is the proven global standard for digital marketing certification and the AMA is the essential community for marketers.

As an added bonus to completing this course, Front Burner Marketing offers

Business owners one house of marketing strategy consulting
Course participants one hour of career development services

Boost your digital marketing skills and professional success -- 92% of course graduates reported a positive impact on their careers!

Topics covered include:

DIGITAL MARKETING INTRO	What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
CONTENT MARKETING	Learn to create content that speaks to people at the right time and via the right channels. Understand what works by tracking and measuring performance.
SOCIAL MEDIA MARKETING	Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about.
SEARCH ENGINE OPTIMIZATION	SEO is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
PAID SEARCH/PPC	Develop pay-per-click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversations and measure your ROI.
DISPLAY & VIDEO ADVERTISING	Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
EMAIL MARKETING	Your email list is one of your most powerful assets. Master how to manage and segment your data, test headlines and maximize open rates and ROI. Learn marketing automation and the importance of data management regulations.
WEBSITE OPTIMIZATION	What makes a winning website? Gain the skills to create a simple, well-designed, optimized WordPress site that looks good and delivers for your business.
ANALYTICS WITH GOOGLE ANALYTICS	Unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website. Set up goals and monitor conversations.
DIGITAL MARKETING STRATEGY	Underneath your digital activity you need solid objectives. Learn how to build a clear vision of your strategy and make it actionable with budget, channel and media plans, KPI and more.